“For — believe me, Gentlemen — so far as Handel stands above Chopin, as Velasquez above Greuze, even so far stand the great masculine objective writers above all who appeal to you by parade of personality or private sentiment.
Mention of these great masculine ‘objective’ writers brings me to my last word: which is, ‘Steep yourselves in them: habitually bring all to the test of them: for while you cannot escape the fate of all style, which is to be personal, the more of catholic manhood you inherit from those great loins the more you will assuredly beget.’
This then is Style. As technically manifested in Literature it is the power to touch with ease, grace, precision, any note in the gamut of human thought or emotion.
But essentially it resembles good manners. It comes of endeavouring to understand others, of thinking for them rather than for yourself — of thinking, that is, with the heart as well as the head. It gives rather than receives; it is nobly careless of thanks or applause, not being fed by these but rather sustained and continually refreshed by an inward loyalty to the best. Yet, like ‘character’ it has its altar within; to that retires for counsel, from that fetches its illumination, to ray outwards. Cultivate, Gentlemen, that habit of withdrawing to be advised by the best. So, says Fénelon, ‘you will find yourself infinitely quieter, your words will be fewer and more effectual; and while you make less ado, what you do will be more profitable.’”
—“On the Art of Writing,” Chapter 12: Lectures Delivered in the University of Cambridge, 1913–1914, by Sir Arthur Quiller-Couch (1863–1944), published in 1916 by Cambridge University Press